How we helped a global pharma company cut publication time by 64%

Challenges: Why traditional medical writing struggles with scale and compliance

Our client's team of medical writers was tasked with creating almost 1,000 scientific articles annually. The quantity and quality of output were high, but inefficiencies across the end-to-end process put an unsustainable burden on project managers and writers:

• Writing inefficiencies: Content redundancy caused duplicated effort on drafts at the expense of valuable scientific writing time.

• Quality control burden: Manual style, compliance, and data accuracy checks were carried out in a number of standalone tools, and review cycles were repetitive and laborious.

• Project management burden: Each publication had numerous endpoints, administrative procedures, and cognitively intensive tasks that disrupted writers' core scientific work.

• Compliance vs. efficiency trade-off: Journal guidelines and regulatory requirements imposed the compliance vs. speed and resource usage trade-off.

The result was resource waste, prolonged timelines, and diminished bandwidth for innovation. Writers spent inordinate periods of time on low-value, redundant activities instead of using their knowledge where it was most important.

Solution: End-to-end GenAI medical writing tool for scientific teams

Visium partnered up with the client to develop and implement a GenAI medical writing tool that supports writers end-to-end across the publication lifecycle:

Smart literature search: Generated concise summaries of internal and external sources, allowing writers to ask direct questions and accelerate literature reviews.

Automated text generation: Pre-filled methods and results sections from input data and suggested outlines for introductions, enabling writers to focus on crafting core messages.

Real-time proofreading, data validation, and reference checks: Automated accuracy and compliance checks to streamline quality control and ensure adherence to journal guidelines.

Feedback integration: Analyzed reviewer sentiment and enabled one-click modifications, shortening revision cycles and easing collaboration.

Automatic email suggestions: Proposed context-aware messages and timing based on project stage and author–recipient relationships, simplifying project coordination.

Outcomes: 64% faster workflows with reliable, compliant publications

By deploying the GenAI medical writing tool, the client achieved significant efficiency and quality gains across the full publication workflow:

Writing efficiency → Up to 64% time saving in the overall writing process, freeing writers to focus on higher-value scientific contributions.

Quality control → Automated compliance checks, reference validation, and real-time proofreading ensured data accuracy, stylistic consistency, and adherence to journal guidelines.

Project management → Streamlined workflows and next-best-action suggestions reduced complexity and administrative overhead, easing the mental load on writers and project managers.

Compliance and consistency → Regulatory adherence was maintained without sacrificing efficiency, embedding trust and reliability into every publication.

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