How dsm-firmenich reinvented Flavor and Fragrance design with AI
Table of contents
Overview
The world's largest privately owned Fragrance and Flavor company dsm-firmenich breaks new ground in chemical formula generation, creating the world's first AI-augmented flavor & fragrance formulation.
Main challenge
Traditionally, dsm-firmenich would receive a client request for a new fragrance or flavour with specific requirements and then create it by following several steps such as designing, compounding, evaluating, fine-tuning, testing, etc.
This process of designing new and unique fragrances & flavors that matched their clients' requirements was characterised by numerous trial-and-error experiments, making it time-consuming and labor-intensive. dsm-firmenich needed a solution that could help perfumers and flavorists identify unique chemical formulas faster and with higher precision.
The company was on its way to creating the world's first AI-augmented fragrance and flavor.
How we helped
But can you teach an AI model to smell and taste? Besides the 4,000+ ingredients and their individual properties, the new formulas had to factor in: (1) the desired scent, (2) a cost constraint, and (3) a target application (e.g., fine-fragrance, body spray, soap, detergent).
We created an AI model that automatically generates new chemical formulas that match a specific taste or scent.
The AI solution now allows dsm-firmenich:
- To perform more successful creative explorations
- To respond faster to clients' requests with innovative and personalized fragrances & flavors.
The impact
-50% time to market
By integrating the AI tool into the creation process of the perfumers and flavorists, dsm-firmenich streamlined the creation process and design formulations that match their client requirements faster.
High consumer likability
Once released and tested, the AI-generated formulas received excellent ratings from consumers.
Enhanced creativity
By understanding regional olfactory differences, the AI model enhances perfumers' creativity and ensures a high level of novelty and precision.
